这101个facebook店铺，值得你*。

随着很多品牌纷纷利用facebook为其电子商务增添翅膀，无论是雅诗兰黛利用facebook的开放地图和社交团体推出socialshop，还是宝洁旗下的六个品牌直接在facebook上开店，企业利用社交媒体的力度越来越大，从营销渠道到现在，我认为，随着许多企业品牌在facebook上开店，越来越多的用户会逐渐习惯这种购物体验，一种可以随时与朋友分享和互动的购物体验。在中国，许多企业品牌可能会在QQ或新浪微博上开店。这些企业品牌都在试用facebook电子商务。这些企业品牌都在试用facebook电子商务。 以下是econsultancy整理的101家facebook店的案例，可能会给你带来一些电商和社交网络融合的启发。1-800flowersThiswasofthefirstonefirstoft-pagef-commercestores.Andit’sstillgoingstrong.AltonTowersTheUKthemeparkhasanappthatallowsyoutobookticketsinadvance.AmericanEagleOutfittersTheonlinefashionretailerallowsuserstobuypersonalisedmobilegiftcardsforfriendsandfamilyforuseonlineoroffline. AppleApplealsooffersitsappstoreviaFacebook.ASOSTheonlinefashionretailer’sFacebookstoreiswidelycitedasanf-commercecasestudy.Baby&meAnf-commercestorethat’sfounditsnicheinthebabyandinfantmarket.BarcelonaTheSpanishfootballclubhasaworldclassapplicationfortheirclubshop.BarneysTheNewYorkdepartmentstorecanbefoundtriallingFacebook.BestBuyBestBuy’sshopandshareisoftencitedasanotherf-commerceexample.BostonMarketE-giftsfromtheUSrestaurant.BostonTeaCompanyBoston’saheadofthecurve!ThisAmericancompanyhavefoundtheirnicheintradingtea.Brooksbrothersforacompanyestablishedinthenthentury，BrooksBrothersprovesitsnowverymucha21stcenturyretailerelereleler.BulgariTheluxuryretailerreachesouttoitsaudienceonFacebook.CarnivalCruisesThiscruisecompanyprovesthatitsnotjustsmalltransactionsthatcanbemadeusingf-commerce.ChanelAnotherluxurybrand,Chanelrecentlycreatedapop-upstorefortheirlipstickrange,although buildingitinFlashledtoissues.ChomponThewhite-labelservice reportedthatFacebooksharesgenerated$14insalesonaverage，thatFacebookLikeswereworth$8.Coca-ColaCokeactuallyhasadedicatedfanstoreonFacebook.ColemanCo.I’velistedthissitebeforenow–anditsstillgoingstrong.DeltaYoucaneasilybookaflightthroughDeltaAirlines’Facebookpage.Dexter(CBS)TheTVprogrammetapsintoitsfanbaseonFacebook.DieselDiesel’sdoneafewthingswithFacebook–themostrecentbeingtheirin-store DieselCam.DisneyAgain,anotheroften-citedexample,Disneybuiltinmovie-ticketsalesintotheirFacebookpage.Drugstore.comThiscompanymakesbuyingeverydayproductsquickandeasy.eBagsAsthenamesuggests,buyingallkindsofbagsthroughFacebookisnowareality.eBayNotquiteadirecttransaction,buteBaymarketplaceallowsuserstosharewhatthey’rebuying,sellingandwatching.EttitudeHomeware,everywherefromthisFacebookstore.EventbriteInawidersense,Eventbritehasmanagedto putavalueontheirsocialcommercerevenuegainedthroughallowingFacebookloginaccess.ExpressExpressclothinghasaslickf-commercestore.FishingEmporiumProofthatanysportcansellequipmentthroughFacebook.GAPAnotheroften-usedexample:GAPusedcheck-indealsto offerpromotionstoconsumerswhentheservicefirstlaunched.GibsonLesPaulYes,theguitarshophasanonlinestore.GrouponThenow-householdnamehasaFacebookappforitsdeals.HallmarkBuyandsendcardsonline.HastingsEntertainmentAlargef-commerceofferingfromthisonlineretailer.HeelsTheonlineshoeshopisstillgoingstrong.HeinzHeinzisrunningalimitededitionpromotionthroughFacebook.HiltonHotelsCheckroomsandavailabilitybeforebooking.IncipioTechnologiesSpecialisinginAppleaccessories,thiscompany reportedthatFacebookisthesecondhighestreferraloftheire-commercesitetrafficandthatofthosecustomers,theaverageconversionratetwiceashighthannormal.JCPJCPenneyhasalargecataloguedstoreonFacebook.JDsportsTheUKsportsretailerhassetupanf-commercestore.JustinbieberWith27mFacebookfans，itmadesenseforJBtohaveashop‘nsharestore.KembrelTheclothingshophasaninterestinglittleapp.KiabiTheFrenchclothingstoreprovesthatEuropecandof-commercetoo.KiddicareKiddicarehaveagreatf-commercestore-frontoffering.KmartAlthoughnotyetsetupwithafullf-commerceoffering,theretailgiantiscurrentlyofferinge-gifts.LaRedouteTheEuropeanfashionretailerrecently setupastoreonFacebook,butforreasonsunknowntookitdown.LadyGagaThecrazyladyofpopchallengesBieber’sonlinestore.LandsEndMoreclothesonofferthroughFacebookfromthisfashionretailer.Levi’sLotsofcoveragehasbeengiventothe Levi’sFriendsStore…LivescribeSmallelectronicsonoffer.Macy’sTheUSdepartmentstorefollowedinDiesel’sfootstepswiththeirown Facebookfittingroom.MalaysiaAirlinesAnotherairlinecompanythatallowsbooking(andmore)throughFacebook.mark.Makeupgalorefrommark.girl.MaxFactor(P&G)TheUKFacebookpageforMaxFactoroffersevenmoremakeuppurchasingopportunities.MaximThemensmagazineoffersasubscriptionservicethroughFacebook.MazdaAspartofaFacebookDealspromotion, 20%的MazdaofferedoffthepriceoftheirMX-5modelwhenuserschedecked-intoadealership.MollySimsTheUSmodeloffersherownrangeof jewelryonherFacebookpage.MyBagMorebagsandluggageavailabletoshoppers.MyLabelMyLabeloffersawiderangeofclothingthroughitsf-commercestore.MyMemoryTechnologyandcomputingproductsonofferfromthissmallerplayer.NationalExpressBookajourneywithNationalExpressthroughtheirFacebookpage.NineWestTheclothingshopoffersacrisp,cleanFacebookstore.OldSpiceNotcontentwithhisYouTubecampaign,MustafaisoperatingonFacebook.OttoTheGermanfashioncompanyjumpsintof-commerce.OxfamOxfam’sUKpagemakesiteasierforuserstodonate

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